“People land on my site and leave.”
Does the first thing a stranger sees tell them what you sell, who it is for, and where you work? You get about five seconds before they decide to stay or go.
It is almost never one big thing. It is a phone number that will not tap on a phone. A Google listing missing half its information. A page that never says which towns you serve. Each one quietly costs you customers, and none of them are visible from the inside.
The free audit shows you your score and your five biggest leaks. For $299, we go through all twelve areas and hand you the fix list in the order that will bring the most people through your door.
You can read one before you buy. We publish a complete sample report. The real thing, not a redacted teaser.
These are the things owners actually say when they call. If two or three land, an audit will tell you why.
“I'm spending on marketing but I couldn't tell you which part works.”
Money goes out every month. Nothing tells you what came back, or from where.
“The website looks fine. It just doesn't bring anyone in.”
People visit and leave. Nobody calls, books, or walks through the door.
“A competitor doing worse work ranks above me.”
You know your work is better. Google shows them first anyway.
“Customers say ‘I didn't know you did that.’”
Half your services are invisible to the people already buying from you.
“People buy once and I never hear from them again.”
No follow-up, no reason to return, no way to bring them back.
“I got burned by an agency and I'm not doing that again.”
A year of retainers, monthly reports full of charts, and no more customers.
None of this means you did something wrong. You have been running a business. Marketing drifts while you are busy doing the work. A listing goes stale. A form breaks. Google changes something and nobody tells you. It happens to almost everyone, and it is fixable once someone looks.
Three steps. About five minutes of your time.
A few questions about what you sell, which towns you serve, and what is frustrating you right now. Five minutes or so, and then you are done.
We search for you the way a buyer does. We fill in your own contact form. We check your Google listing, your reviews, your phone on a mobile, and what AI assistants say about you.
Everything we found, what each one is costing you, and exactly how to fix it. It starts with whichever change brings in the most people.
We check the same twelve every time, weighted by how much each one affects whether a stranger becomes a paying customer. The percentages are fixed and published, so we cannot move them around to flatter anyone.
Does the first thing a stranger sees tell them what you sell, who it is for, and where you work? You get about five seconds before they decide to stay or go.
How many clicks, fields and dead ends sit between someone wanting to contact you and you having their number. We fill in your own form to find out.
Can a stranger describe your business correctly after a few seconds on your site? And does that match what you want to be selling?
Is there any proof at the moment someone decides to risk their money on you? Reviews, real photos, real names, a guarantee.
Do you appear when someone searches your service plus your town? And is your listing complete enough that they pick you over the shop next door?
Are your other services findable and clear enough that an existing customer discovers you also do the thing they were about to hire someone else for?
More people now ask an assistant before they search. We test whether ChatGPT, Claude, Perplexity and Google's AI can reach your site at all, then check whether what they say about you is correct.
Can someone standing in a parking lot reach you in one tap, or do they have to pinch, zoom and copy your number out by hand? Most give up.
Does anything outside your own website confirm you exist and that people choose you? A buyer who is unsure will go looking.
Is anything tracking which calls and inquiries came from where? And does anything happen automatically when a new one arrives?
Want the full rubric? Every check, every score band, and how the weights combine.
Read the scoring methodologyYou do not have time to fix ten things at once, so we do the math for you. Each area gets a score, weighted by how much it affects whether someone becomes a customer. That tells us which single change will bring you the most people, and that goes to the top of your list.
Scores are judgments, not measurements from a machine. We show you the evidence behind every one, so you can disagree with us and check our work: screenshots, crawler responses, what we found and where.
Six of the twelve areas shown, from our own most recent audit. We scored 61 on the first pass on August 5 and 80 on the second, two days later. Full breakdown in the published sample report.
For context on what a "good" number looks like: every business audited so far, including our own, has come in between the mid-50s and low 60s on the first pass. A 58 is not a bad business. It is an ordinary one that has never had anyone check these ten things in a row. The number matters far less than knowing which two areas to fix first.
Most people selling audits will not show you one before you pay. We publish a complete report: every section, every score, every screenshot. It is our own business, so there is nothing to redact and no client to protect.
This is the identical format a client receives, with the same rubric, the same evidence standard and the same 30/60/90-day plan. Read it end to end and you will know exactly what $299 buys before you spend it.
We run this audit on our own site on the same schedule we would run yours, and we act on what it finds. The most recent pass caught a robots file quietly blocking the AI crawlers we tell clients to court. Invisible from the inside, and fixed within the week.
You cannot see your own blind spots. Neither can we, which is why we do not try to grade ourselves from memory.
The free audit gives you your score and your five biggest leaks. That is a real deliverable, not a teaser, and plenty of people take it, fix what it found, and never buy anything. The $299 version goes through all twelve areas one at a time.
| What you get | Free | $299 |
|---|---|---|
| Your overall score out of 100 | ✓ | ✓ |
| Your five biggest leaks, ranked | ✓ | ✓ |
| What to fix first | ✓ | ✓ |
| All twelve areas scored separately | – | ✓ |
| Screenshot evidence per finding | – | ✓ |
| Local competitor comparison | – | ✓ |
| Copy you can paste straight in | – | ✓ |
| 30/60/90-day plan | – | ✓ |
| Length | ~2 pages | ~20 pages |
| Turnaround | 2 days | 5–7 days |
On the other free audits around here. Most local firms give one away because it is advertising, and the report exists to get you on a call about a retainer. Ours is scored against a rubric you can read first, and nobody will phone you unless you ask them to.
You land on a short intake form. Fill it out and your audit starts the same day. Nothing else is required from you. We do the research from public sources and whatever you shared.
If your business is outside what this audit can usefully evaluate, we will tell you and refund you rather than send a padded report. That covers having no website, or any situation where the report would not tell you anything you do not already know.
Owners who already have customers and want more of them: shops, contractors, trades, home services, restaurants, salons, clinics and professional practices. If you sell online as well as in person, we look at both.
Not ready? Start free
Two questions and I will send your score and your five biggest leaks. No card, no call.
Or answer a few more questions for a fuller free audit.
Questions go to John directly. Replies within one business day.
If you later take a monthly plan, this $299 comes off the setup fee.
Plenty of owners take the report and fix it themselves, which is what it is written for. If you would rather hand it over, there is a one-time fix sprint quoted from your own findings, or one of three monthly plans if keeping it fixed is the real problem.
Somebody watches your site, your forms and your Google listing so problems get caught instead of discovered.
For when nobody is minding it
Every inquiry gets answered fast, missed calls get a text back, and you can finally see where leads come from.
Where most people start
Ongoing work on your Google listing, real content every month, and the AI-readiness checks kept current.
For when you have room to grow
Your $299 comes off the setup fee if you start a plan within 14 days. Full details, boundaries, and what is explicitly not included.
See the plansShort answers. If yours is not here, ask.
One payment, answers in 5–7 business days. You will know where customers are slipping away, what it is costing you, and which fix to make first.
No retainer. No contract. No obligation to hire us for the fixes.